Casa Camper

Art Direction

Brand Identity

Campaign

Editorial

A timeless brand, refreshed with new attitude

Casa Camper is Camper’s own way of understanding hospitality. From its very inception, the brand challenged what a hotel should be and created a warm, playful and timeless environment where guests can feel at home from the very first moment.

When we were asked to refresh the brand communication, we approached it with full respect for what Casa Camper represents as a reference in Barcelona’s design culture. We kept its core identity, including América Sanchez’s handwritten typeface, the logotype and the colour palette. From there, we used the opportunity to push the brand a step further. We added new typefaces, colours and layouts to amplify its playfulness and brought in a subtle edge to align it more closely with Camper’s attitude and audience.

Through a close collaboration with Casa Camper’s team, we achieved a deep refresh that can be felt everywhere, from the stationery to the website and the daily life of the hotel. A shift that shows the brand in a completely different light.

Brand & Communication Manager

Isabel Rotger

Photography

Coke Bartrina

Jara Varela

Pol Masip

Mireia Ferran

Marie Staggat

Ruth Hundeshagen

Eia Sanchez

Daniel Faró

Lina Zangers

David Kossi

Illustration

Cinta Arribas

Elliot Beaumont

Marina Esmeraldo

MoreClose

Andrea Cortés de Lacour

GTM & Communications Director, Camper

Working with Roses allowed us to translate the spirit of Casa Camper into a contemporary and coherent visual language. Our collaboration has always been very natural: they understood the essence of the brand, listening, questioning and creating a visual system that reflects who Casa Camper is today.

A timeless brand, refreshed with new attitude

Andrea Cortés de Lacour

Bombon

Can Bordoy

Jazz Palma. Campaign 2023

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