Casa Xaloc
A bespoke presentation to showcase a unique property development




Alex de Soy






This exclusive, iconic and sustainable property built to blend into the hills above Palma de Mallorca is unique in many senses of the word. This uniqueness required a bespoke presentation that could take it beyond a mere sales folder and become a rich, content-driven piece that prospective buyers could leaf through at their leisure, one that would feel at home on a coffee table. In line with the sustainable values driving the project, the understated cover design refers to the architectural redefinition of the Catalan vaults and the Mallorcan “escars” – simple local coastal constructions where boats and fishing gear are stored – implicit in Casa Xaloc’s semi-underground design