Working closely with creative clients turns the design process a deep exploration on all levels.
Hauser & Wirth opened its latest art centre last year – with an exhibition by Los Angeles based renowned contemporary artist Mark Bradford – amidst the beautiful natural setting of Illa del Rei, a small island in the bay of Menorca’s port town of Mahon. The centre is made up of gallery space, an outdoor sculpture trail, a garden designed by acclaimed landscape designer Piet Oudolf, the restaurant ‘Cantina’ and a shop.
This is the end of a great year-long creative process working with the Hauser & Wirth team and renowned architect and interior designer Luis Laplace, developing the signage system, bespoke typefaces and print materials for this amazing space located on a former 18th century naval hospital site, as well as creating the visual identity for its restaurant, Cantina.
The Hauser & Wirth team, and especially Manuela and Iwan Wirth emphasized that they wanted the signage to blend into the landscape and be fully part of the buildings, “as if the signs had always been there”.
In collaboration with designer Dani Rubio Arauna and based on a rigorous research on typographies related to the Port de Mao and classic English typography (a wink to their 18th century period on the island), we designed a bespoke stencil typeface with Menorcan typographer Damiá Rotger, for both the visual identity and the signage system.
Brand Identity, Environmental, Signage, Typography
Photo courtesy of Be Creative
Illa StencilA local typeface with an English flair
Basing ourselves on vernacular stencil usage in signage and lettering applied, for example, in boat names, we felt that stencil painting the signs on the stone walls of Illa del Rei could help us give the more ephemeral and less intrusive touch we were looking for.