A graphic language evoking jazz’s power and vibrancy
Jazz, with its multiple mythical references, from Blue Note to Reid Miles, captures iconic imagery like no other. This identity system and outdoor campaign rose to the challenge, creating a bold and powerful typographic system based on improvisation, rhythm and musicality for Palma’s new week-long jazz festival. With the words playing on paper like a jam session, it is unabashedly in your face, designed for maximum impact while being relatively low budget to produce.
Brand Identity, Campaign