Jazz Palma. Campaign 2023

Expressin music in every graphic detail

For Jazz Palma third year’s, we decided to emphasise expression over perfection, highlighting details and appreciation of nuances. Based on this perspective we opted to capture music’s essence via distorting the graphic system that had been evolving over the different years, creating a new identity but one still easily recognizable to our public.

Our goal was to reflect the sound and atmosphere of jazz, adapting the visual content to each instrument used in its music and to the elements that define a night of jazz music: wind, percussion, strings….as well as an ambience full of smoke and music. By doing so, we connected emotionally with jazz lovers thanks to this visual look and feel.