Where the essence becomes the design
At the heart of Alma Lopez’s or Morenita’s work in jewellery design lies her most emblematic creation, a traditional Spanish fan turned into a piece of jewellery. This was the starting point for our identity system, which in a very simple way, bases itself on the fan but also represents the movement that is perceived in all her jewellery. The design has a timeless feel, with a touch of classicism but also highly contemporary. To give the identity an extra dose of presence plus a bit of passion, we contrasted a neutral colour palette, with a fluorescent touch for greater impact.