The brand makes it clear what it stands for right from our naming, Old Salt, which is a direct shout-out to the ocean’s most personable characters, those traditional men of the sea and their clear and no-holds-barred wisdom. We set out to make an identity that clearly talked of the world of the sea, but that also had a contemporary, inviting feel, one that you would listen to and expect great sailing advice from. Our chosen typography helped us define and create an iconic nautical symbol that instantly evokes the open ocean. Furthermore, the identity was complemented by a series of illustrated portraits of our Old Salts sharing with us their nautical experience and what the sea has taught them.
