Imbuing a new wine with the essence of its family brand
For S’era, the new series of organic monovarietal wines from Oliver Moragues – one of the oldest family-owned wine manors in Mallorca – we talked a lot with Carlos Cabeza and his team. Taking their vision of Oliver Moragues as a contemporary classic and with a certain aversion of trends and the new wave of fashionable wines, we looked for a clearly contemporary style for S’era, but also timeless and classical. We opened the brand name to put S’era in the middle (the era is the round epace on farms where grains were traditionally prepared and ground) we also enhanced the traditional feel with textured papers and metallic colours.
Brand Identity, Packaging