PAM. Port Adriano Mallorca Festival

A jubilant cry that gets people together and enjoying themselves.

The Port Adriano Mallorca Festival is well-established and its identity should be too. So we want something that’s very branded, memorable, as well as long-lasting, versatile, and linked to the port. With PAM and its highly flexible graphic system, we get a contagious-sounding word that sounds exactly what it is, the sound of music and fun. And, most importantly, of something that can be instantly part of the festival itself and build the brand, connecting the festival to the port, but in a more fresh and less corporate way, making people think of summer and good times, while graphically presenting the sea and the movement of its waves.


Brand Identity, Campaign, Culture, Naming

Motion Graphics

Dani Ávila