StudioRoses

Port Tarraco

A deep strategic look at signage to ensure maximum usability

Business Pier, an office space in Port Tarraco in Tarragona, needed a clear system that could separate the flow of traffic efficiently between superyacht user traffic and office space traffic. Basing ourselves in existing architectural elements with a predominance of square shapes we could develop a system that gave the feeling of having been originally conceived for the port. In other words, adapting ourselves to the surroundings gave us coherence. The new system adds greater clarity and makes movement around the space more intuitive while also adding an attractive visual element to the port. The system was created from zero, using materials prepared for tougher coastal environments, from creating the original strategic mapping of the required signs to the final implementation.