StudioRoses

Beginning with a naming that is a nod to both 1879, the year the Relojeria Alemana was founded, and 70s also being the decade the fourth generation of this family firm were all born, this project started from completely from scratch.
Once the name was defined, the process moved to the identity and included a wide-ranging, exhaustive and craft-focused packaging concept, designed more to showcase the jewelry rather than merely contain it. To create the final proposal, we worked hand in hand with the family to define all the different formats and create unique pieces such as the stone pedestals used for displaying the jewelry in-store.