StudioRoses

Historic and long-standing theatres tend to feel comfortable transmitting a traditional image. And, in the case of Palma’s Teatre Principal, if you combine this tendency with a period of decadence – both visually and in terms of content – this becomes the fastest way to blend into the town’s wallpaper. So, in line with the new director’s strategic vision to modernise the institution, the focus was clearly on redoing their identity with a contemporary but flexible typographic system that constantly evolves to stay fresh in people’s minds season to season, while always staying faithful to its design coherence. Today, five years on, this highly recognizable and dynamic identity has played its part in turning the theatre into one which has nothing to envy of Spain’s best.