One of the main advantages of fructiferous relationships with clients is the chance to design thinking about the long-term. In this case and given that the Theatre’s identity system was initially conceived as something that could evolve, for this season we could generate a system where the cutting off the letters wasn’t the main aspect. Instead, using the concept of a theatre house as a container of genres, from theatre and opera to music and dance, we created a flexible box system that could adapt to any format, ranging from programmes to online pieces. The system blended a punchy visual concept with a highly functional, ordered and understandable system. Once again, the system was sufficiently powerful to allow us to coherently showcase the theatre’s varying imagery.
