Designing for maximum communication of content in all areas of the arts
One of the main advantages of fructiferous relationships with clients is the chance to design thinking about the long-term. In this case and given that the Theatre’s identity system was initially conceived as something that could evolve, for this season we could generate a system where the cutting off the letters wasn’t the main aspect. Instead, using the concept of a theatre house as a container of genres, from theatre and opera to music and dance, we created a flexible box system that could adapt to any format, ranging from programmes to online pieces. The system blended a punchy visual concept with a highly functional, ordered and understandable system. Once again, the system was sufficiently powerful to allow us to coherently showcase the theatre’s varying imagery.
Brand Identity, Campaign