Teatro de la Maestranza. Season 22/23

Theatre that gets close to its audience

This campaign announces a new season in the Sevilla’s Maestranza Theatre. But instead of announcing the season from a pedestal, the campaign goes out into the streets of Seville, mingling with people as they go about their daily business, to demonstrate the approachability of the theatre, while making it relatable to a wider public.

The identity accompanying the communication also evolves into a system based on layers, creating dynamic and highly flexible compositions, that are able to adapt to the theatre’s varied needs.


Art Direction, Brand Identity, Campaign, Digital, Editorial


Pep Bonet


Joan Roig