Theatre that gives you a new look on traditional classics
The idea of taking another look arises from the Theatres new season, in which classic operas are portrayed in a new way.
This, the 23/24 Theatre Maestranza season invites the public at large to take another look, to change their points of view and to rediscover the pleasure of looking, because what truly drives them is a thirst for discovery, learning and pleasure. This campaign also worked to drive home the message that the Maestranza is more than just a place for showcasing work, it is also a creative centre, a place of invention which goes back to classical work and finds new ways to recreate them.
Art Direction, Brand Identity, Campaign, Digital, Editorial
After a few seasons working with the Maestranza, it was also our turn to take a fresh look, from a graphic point of view. And what we came up with was a fresher and more contemporary colour palatte, which combined with the theatre’s now characteristic box system.