StudioRoses

At a time when everything seems just a click away, opera and theatre remain places where the unknown still breathes. This season—marked by contemporary productions and anchored by the enduring myth of Don Juan—travels through exotic worlds and dreamlike landscapes, from Don Giovanni and Aida to Lucrezia Borgia and A Midsummer Night’s Dream. Stories that unfold between the imagined and the unseen.

Our campaign embraces that instinct to look beyond. Through a photographic series, we portray figures caught in unusual gestures and impossible angles—bodies leaning, twisting, reaching—yet never revealing what they are looking at. The absence becomes the message. What lies outside the frame is left to the viewer’s imagination.

We developed the campaign concept and a complete visual system deployed across all seasonal touchpoints—from billboards and publications to social media—consolidating the Maestranza’s position as a modern, open and forward-looking European theatre, while continuing to connect with younger audiences.