StudioRoses

When Piñero asked us to conceptualize their first urban hotel in Palma de Mallorca we looked at our surroundings. On an island with a lot of competition, within an industry that tends towards sameness, a hard question quickly emerged: was another hotel a need at all?

That question became our starting point. We didn’t want to just design a better hotel, but to make one that genuinely earned its place. The answer was a new concept: a “Barrio Hotel”, named after the neighbourhood that welcomed it. A model where the barrio didn’t just surround the building but passed through it.

From there, the identity logic was inescapable. If the hotel was part of the barrio, its brand had to be the barrio too. Rather than inventing something from scratch, we anchored the entire visual system to the Terreno neighbourhood: its street signs, its layered eras, the typographic memory of its golden age… A circular identity that gathered what already existed and gave it new life.

The result is a multi-identity system where several logotypes coexist, each drawing from a different chapter of the barrio’s past. Familiar to the neighbour, and authentic to the visitor: a brand as plural as the neighbourhood itself.