La guspira màgica is a singular exhibition at Fundació Miró Mallorca, presented as part of the joint project Paysage Miró, carried out in collaboration with Museo Nacional Centro de Arte Reina Sofía and Successió Miró, and showcased across several landmark venues in Palma. Rather than displaying Joan Miró’s finished works, the exhibition invites us into his creative process.
The challenge was to create a visual identity that moved away from the clichés most often associated with Miró and instead focused on the intimate: the things that inspired his work. An identity that did not seek immediate recognition, but instead raised questions, provoked curiosity, and prepared the visitor for the exhibition experience.
With the help of typographer Damià Rotger, the stencil typeface already present at the Fundació was recovered. Here it is not used as a mere graphic resource, but as an object in itself: letters that belong to the physical archive and now acquire new life within the exhibition’s visual system.
The design does not aim to represent the magical spark. It seeks to trigger it. Visitors experience it when they see a poster featuring a strange, banal, or seemingly irrelevant object, and later encounter that same object in the gallery, next to the artwork it inspired. That moment of recognition is, precisely, la guspira màgica.
